Microsoft plans for big launch

A post on Appleinsider states :

"Marketing costs for Microsoft's Windows Phone 7 launch will add up to more than half a billion dollars as it re-enters the smartphone market, a new report claims"

From a consumer's point of view, what Microsoft needs is to manufacture their own brand of phones running Windows Phone and latest hardware specifications.

Thus providing world class hardware and software for consumers without depending on third party manufacturers for mobile phones.

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